Marc Hershon

A contributing editor to Playboy, Jonathan Littman is the coauthor of The Art of Innovation and The Ten Faces of Innovation. He has also written eight books, including two nonfiction volumes about famous computer hackers, The Watchman and The Fugitive Game.

Marc Hershon is a branding expert who has dreamt up names for countless hit products, including BlackBerry, Swiffer, Pentium, and Dasani. He is also a comedy veteran who has worked closely with Jerry Seinfeld, Dana Carvey, Paul Reiser, and Robin Williams.