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Mark Penn

About the Author

Dubbed “the most powerful man in Washington you’ve never heard of” by the Washington Post, Mark J. Penn is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and is adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and twenty-five foreign heads of state.

E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.

Website: http://www.microtrending.com/

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By the Author

Microtrends
Microtrends

Microtrends

by Mark Penn, With E. Kinney Zalesne

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