About the Author
Micael Dahlen is a professor at the Stockholm School of Economics. His research focuses on economics, happiness and welfare. He has written books on topics ranging from happiness and the meaning of life, to evil, tech, and human behaviors. Professor Dahlen is an internationally acclaimed speaker, a podcast host, and a self-proclaimed Asktronaut. He lives in Stockholm, Sweden.
Helge Thorbjørnsen is Professor of Marketing at the Norwegian School of Economics. Thorbjørnsen holds a Master of Science degree from NHH and received his Dr.Oecon (PhD) from NHH in 2003. He also holds a cand.mag degree in social sciences from the University of Bergen. Thorbjørnsen is a research director at the Center for Applied Research at NHH (SNF) and a researcher at DIG (Digital Innovation for Growth). Hehas been involved in several business- and tech start-ups, and also serves as chairman or member of the board of several corporations and organizations. His research focuses on consumer psychology, behavioral economics, innovation, decision-making and brand management. He lives in Bergen, Norway.
