By Cal Newport

On Sale: Sep 18, 2012
Page Count: 288 pages
Publisher: Grand Central Publishing
ISBN-13: 9781455509102

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In this book with unique perspective, professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out to discover the reality of how people end up loving their careers.

A focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with professionals who admit to deriving great satisfaction from their work, Newport uncovers the strategies they use and the pitfalls they avoid in developing their compelling careers.

Cal reveals 4 Rules for falling in love with your job:

#1: Don't follow your passion
#2: Be so good they can't ignore you
#3: Turn down a promotion
#4: Think small, act big

Cal Newport's manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation. So Good They Can't Ignore You provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

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Cal Newport

About the Author

Cal Newport is a computer science professor at Georgetown University and a New York Times bestselling author of seven books, including, A World Without Email, Digital Minimalism, So Good They Can’t Ignore You, and Deep Work, which have been published in over 35 languages. He is a regular contributor to the New Yorker, the New York Times, and WIRED, a frequent guest on NPR, and the host of the popular Deep Questions podcast.

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