By Don Norman

On Sale: May 12, 2009
Page Count: 240 pages
Publisher: Basic Books
ISBN-13: 9780465002283

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$24.99 CAD

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An illuminating look at smart technology, by the legendary designer and author of The Design of Everyday Things.

“Written with wit, authority and the pragmatic, everyman touch that probably made Norman so good at his job in the first place.”—BBC Focus Magazine

In The Design of Future Things, bestselling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by engineers and industrial designers of tomorrow’s blinking machines. A fascinating look at the perils and promise of the intelligent objects of the future, The Design of Future Things is a must-read for anyone interested in the dawn of a new era in technology.

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Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including The Design of Everyday Things and Emotional Design, have been translated into over 20 languages. He lives in San Diego, California.

“Insightful and entertaining…. Norman’s delightful humor, inviting prose and choice of topics and examples are guaranteed to make a connection with anyone who has ever driven a car, used a microwave oven or searched for hidden treasures in a refrigerator.”
Dallas Morning News
“Written with wit, authority and the pragmatic, everyman touch that probably made Norman so good at his job in the first place.”
BBC Focus Magazine
“Succeeds in gathering trends on ‘smart’ products and considering what makes them satisfying of maddening to individual users.”
Times Higher Education (UK)

Don Norman

About the Author

Don Norman is a co-founder of the Nielsen Norman Group, and holds graduate degrees in both engineering and psychology. His many books include Emotional Design, The Design of Future Things, and Living with Complexity, and The Design of Everyday Things. He lives in Silicon Valley, California.

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