On Sale: Jan 15, 2001
Page Count: 256 pages
Publisher: Grand Central Publishing
ISBN-13: 9780759520943

$9.99

$12.99 CAD

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ebook (Digital original) $9.99 $12.99 CAD
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This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing – price, brand, packaging and relationships.

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Harry Beckwith

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

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