About the Author
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the nation’s leading experts on the lifestyle, marketing, and retirement implications of the “age wave,” she has spent more than twenty years deeply involved in exploring all aspects of this subject. In 1986, together with her husband, Ken, she co-founded Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field. Ms. Dychtwald is the author of two books, has been featured in numerous articles in leading newspapers and magazines nationwide, including
Advertising Age,
The Chicago Tribune,
The Los Angeles Times,
The Miami Herald, and
US News and World Report, and has appeared on countless radio and television programs. A graduate of New York University, Maddy, her husband, Ken, and their two children make their home in the San Francisco Bay Area.
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