Foreword by Marc Benioff

With Sara Grace

On Sale: Oct 31, 2017
Page Count: 256 pages
Publisher: Seal Press
ISBN-13: 9781580056922

$17.99

$21.99 CAD

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With empowering insights to help women navigate the narrowest corridors of sexism, tech-industry pioneer Magdalena Yesil shares on-the-ground career advice that is as powerful as any MBA

Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing.

In Power Up: How Smart Women Win in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also to be prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as:

Â· Owning career choices while managing risk
Â· Getting credit for your work
Â· Managing sexual dynamics
Â· Recruiting allies in the movement toward a supportive workplace for everyone

Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley — and beyond.

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Magdalena Yesil

About the Author

Magdalena Yesil is a founder, entrepreneur, and venture capitalist of many of the world’s top technology companies, including Salesforce, where she was the first investor and founding board member. Her investing career started at US Venture Partners. She is a founder of Broadway Angels, an angel group of female investors. A technology pioneer, Yesil cofounded three companies dedicated to commercializing Internet access, e-commerce infrastructure, and electronic payments. UUnet, CyberCash, and MarketPay earned her the Entrepreneur of the Year title from Red Herring magazine. Her current company, DriveInformed, uses technology to bring trust and transparency to the auto finance industry.

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