Hachette provides comprehensive global distribution services in the following territories:
For God, Country, and Coca-Cola
The Definitive History of the Great American Soft Drink and the Company That Makes It
Contributors
Formats and Prices
- On Sale
- Sep 24, 2024
- Page Count
- 576 pages
- Publisher
- Basic Books
- ISBN-13
- 9781541606012
Price
$24.99Price
$32.99 CADFormat
Format:
- Trade Paperback $24.99 $32.99 CAD
- ebook $15.99 $20.99 CAD
- Trade Paperback $22.99 $29.99 CAD
Buy from Other Retailers:
For God, Country & Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian’s eye for the telling detail, aligning Coke’s success with the emergence of that other great American innovation—modern capitalism.
With vivid portraits of the colorful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—and with a new afterword bringing the story up to today—this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is “The Real Thing.”
You May Also Like
Newsletter Signup
By clicking ‘Sign Up,’ I acknowledge that I have read and agree to Hachette Book Group’s Privacy Policy and Terms of Use
