On Sale: Oct 8, 2024
Page Count: 256 pages
Publisher: Workman Publishing Company
ISBN-13: 9781523518616

$28.00

$37.00 CAD

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A groundbreaking guide to master everyday fear and anxiety.

Mary Poffenroth, PhD, is a scientist, professor, and fear expert who has spent her career researching how we can all live more courageously, every day. With anxiety rates tripling and depression rates quadrupling since 2019, Brave New You could not be timelier as it gives readers actionable steps to navigate the underlying cause of our current mental health crisis: fear. Not fight-or-flight, but the kind of pervasive, debilitating everyday fears triggered by problems, stresses, and challenging issues we all face in our day-to-day lives.

Along with the author’s personal stories about overcoming her fears, Brave New You combines the latest research in biology and psychology to help readers identify the hidden sources of struggle while teaching them to use neurohacks that will give them all the tools and strategies they need to live a fuller, happier life.

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Dr. Mary Poffenroth is a biopsychologist and a leader in the field of fear science. She began her career in the astrobiology unit at NASA supporting experiments for STS-107, the 28th flight of Space Shuttle Columbia. She holds a doctorate in psychology and three master's degrees and has taught at San Jose State University since 2007. A Salzburg Global Fellow, Mary has spoken at TEDx London, Harvard, Stanford, SXSW, Google X Labs, San Francisco’s Exploratorium, Imperial College London, VMware Explore, the London Science Museum, and INBOUND. Her work has been featured in TIME, Forbes, Science, The Wall Street Journal, Cosmopolitan, Newsweek, and Fast Company.

“Life-changing revelations”
TIME
“Brave New You entertains while it transforms.”

New York Weekly
“Poffenroth flawlessly blends each concept with fascinating personal anecdotes in a way that feels both enlightening and engaging.”
Readers’ Favorite
“Brave New You is an essential resource for anyone seeking to understand and transform their relationship with fear and anxiety.”
Readers’ Favorite
"Fear destroys everything good in relationships and organizations. That's why I'm so thankful for Dr. Mary Poffenroth's book, Brave New You. It's full of science-backed frameworks, revelations and neurohacks that help us turn our fear into fuel that propels us forward and helps us realize our true potential."
Matt Poepsel, PhD, talent optimization expert and author of Expand the Circle
“Whether you’re overcoming past fears or preparing for new challenges, Brave New You offers a roadmap for unlocking the fearless version of yourself you’ve always aspired to be.”

Book Viral
“Poffenroth reframes fear not as an enemy to be vanquished, but as a deeply ingrained biological mechanism that can be harnessed for personal growth.”

American Writing Awards
“Neurohacks are physical and psychological non-invasive shortcuts that will boost memory, focus, and creativity and help you feel more satisfied and powerful." -- A US Review of Books recommended read
The US Review of Books