By Peter Ziebelman

Read by Mike Maples Jr

Read by Peter Ziebelman

On Sale: Jul 9, 2024
Publisher: Hachette Audio
ISBN-13: 9781668641637

$24.99

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Audiobook Download (Unabridged) $24.99
ebook $18.99 $24.99 CAD
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Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product

“The most important start-up book of the last ten years.” —Steve Blank, co-creator of the Lean Startup movement

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other start-ups that were deemed highly promising often failed, even when they seemed to do everything right.

Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy.

Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary—especially in this transformational era of AI.

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Mike Maples Jr. is a cofounder and partner at Floodgate, a Silicon Valley venture capital firm that pioneered seed stage investing. Floodgate backed many of the most dynamic start-ups of the last two decades at their inception, including Twitter, Twitch, Lyft, Okta, Cruise Automation, Applied Intuition, and Rappi. He is host of the podcast Pattern Breakers, where he hosts legendary entrepreneurs and thought leaders.

Peter Ziebelman splits his time between academia and the business world. He is on the faculty at the Stanford Graduate School of Business, where he teaches entrepreneurship with a focus on how AI is transforming the start-up landscape. He cofounded Palo Alto Venture Partners, consults on entrepreneurship with Fortune 500 companies, and serves as secretary and as a board member for the nonprofit National Council on Aging (NCOA.org).

July 9 2024

Everything You Know About Launching a Unicorn is Wrong

Three lessons from two men who invested in companies like Twitter, Twitch, Okta, and Outreach Mike Maples Jr. and Peter Ziebelman were confused. One of the start-up founders that they’d invested in had done everything right: He’d found an expansive target market, built a great team of engineers, and curated a high-performance work culture. But…

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Everything You Know About Launching a Unicorn is Wrong

Mike Maples Jr

About the Author

Mike Maples, Jr is an entrepreneur, venture capitalist, podcaster, and the co-founder of FLOODGATE, a leading seed stage fund in Silicon Valley that invested in companies like Twitter, Twitch, Okta, and Outreach at the very beginning of their startup journeys. An eight-time member of the Forbes Midas List of Top Venture Capital investors, he was one of the pioneers of the seed investing movement, which started in the mid-2000s and now is a mainstream part of startup funding. Mike has 79,000 Twitter followers and a popular podcast, Starting Greatness.

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Peter Ziebelman

About the Author

Peter Ziebelman splits his time between academia and the business world. He teaches entrepreneurs as a lecturer at the Stanford University Graduate School of Business, where he is the principal instructor for the popular graduate school course on entrepreneurship and venture capital. He has also lectured at the Wharton School and the University of Chicago. He started his career as part of the innovative start-up team for speech synthesis semiconductors at Texas Instruments and then later he was a systems software entrepreneur at a venture-backed start-up. In 1996 he co-founded, Palo Alto Venture Partners, an early-stage venture capital firm. He consults with Fortune 500 companies on entrepreneurship, and advises start-up companies as an independent board member.

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