About the Author
Rob Meyerson has made a career of playing with words. As a brand consultant, he specializes in naming—finding, combining, modifying, and manufacturing just the right words to name companies and products. Rob is principal and founder of Heirloom, an independent brand strategy and identity firm, and author of
Brand Naming. He lives in California with his wife and two children.
Illustrator
Dan Misdea is a cartoonist for
The New Yorker. His work has also appeared in
Air Mail, Narrative, Reader’s Digest, Weekly Humorist, The Golfer’s Journal, and elsewhere. He is the author of the children’s book
The Light Inside and has contributed to anthologies such as
New Jersey Fan Club and
Send Help! Dan lives in New Jersey.
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