By Thomas Gerace

Read by Robert McKee

Read by Thomas Gerace

On Sale: Mar 20, 2018
Publisher: Hachette Audio
ISBN-13: 9781549167454

$24.99

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Audiobook Download (Unabridged) $24.99
ebook $17.99 $22.99 CAD
Hardcover $30.00 $39.00 CAD

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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee — Storynomics translates the lessons of storytelling in business into economic and leadership success.

Robert McKee’s popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.

Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike.

Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

Genre:

Robert McKee, a Fulbright Scholar, is the world's most sought-after lecturer in the art of story. Over the last 30 years, he has mentored screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors. McKee alumni include over 60 Academy Award winners, 200 Academy Award nominees, 200 Emmy Award winners, 1000 Emmy Award nominees, 100 Writers Guild of America Award winners, and 50 Directors Guild of America Award winners.

Thomas Gerace is the founder and CEO of Skyword, a leading content marketing platform and services company serving brands including Samsung, Philips, Mastercard, IBM, GE, Colgate, and HP. A pioneer in digital marketing, Gerace has helped hundreds of marketing teams to adapt and thrive amid constant disruptive changes in technology and consumer behavior over two decades.

PRAISE FOR STORYNOMICS AND ROBERT MCKEE

"Essential reading for any company looking to build a loyal audience through great storytelling."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Simon Mulcahy, Chief Marketing Officer, Salesforce
"Storynomics should be required training for every marketer -- regardless of level or industry. It is truly a special treat to learn from these masters of storytelling."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}David Beebe, Emmy-winning Producer, Brand Storyteller; Former VP, Global Creative and Content Marketing & Founder of Marriott Content Studio, Marriott International
"We have worked with Robert McKee for over five years and his Storynomics techniques have opened the door to our innovation and growth. A must read!"
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Robert J. DeKoch, President & COO, The BOLDT Company
"If you want a clear and concise look at how modern brands are connecting with their customers today, Storynomics is it."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Brian Moody, Executive Editor, Autotrader
"Some look at recent upheavals in the marketing landscape and see shrinking opportunities, rising costs, and distracted, indifferent audiences. Storynomics is written for another group: those who see in these changes an opportunity to tell a deeper, more personal story to their audiences."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Pat Partridge, Chief Marketing Officer, Western Governors University
"McKee is the world's best-known and most respected lecturer of Storytelling Arts."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Wall Street Journal
"McKee and Gerace are storytelling whizzes who give great advice and great supporting stories. Their tips and recommendations are simple to follow with a step-by-step methodology."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Eduardo Arteaga, AVP of Digital Marketing, US Bancorp
"Between ad blockers, skippable commercials, and everything in between, marketers need to evolve to market in a form that is accepted by potential customers. Storynomics provides a blueprint marketing strategy that helps you connect to your audience in a meaningful way."
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; color: #454545}Jessica Snavely, Director Performance Marketing, Automattic

Robert McKee

About the Author

Robert McKee, a Fulbright scholar and member of Final Draft’s Hollywood Hall of Fame, is the world’s most sought-after author and lecturer known for his seminars/webinars that provides writers with crucial insight on the story universe. His writing seminars have earned him an international reputation. The cornerstones of his teaching are Character, Storynomics, and Dialogue. Translated into 23 languages, these singular works have defined how we talk about the art of storytelling. Over the last 35 years, he has mentored screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors. The list of McKee alumni includes the winners of over 60 Academy Awards, 200 Emmy Awards, and 100 Writers Guild of America Awards, as well as recipients of the Pulitzer, Booker, Olivier, and other major prose and playwriting prizes.

Bassim El-Wakil has worked closely with Robert McKee for over a decade, as author and lecturer. Acknowledged as an expert on all forms of story structure and genre, he has a personal love for Action, Crime, Fantasy, and the long-form serials of television and comic books. His podcasts, THE STORY TOOLKIT and THE WRITER’S JIHAD are available on all major podcast platforms.

Learn more about this author