By Tony Alessandra, PhD

By Michael J. O’Connor, PhD

On Sale: Feb 1, 1998
Page Count: 304 pages
Publisher: Grand Central Publishing
ISBN-13: 9780446673433

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$25.99 CAD

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In this entertaining and thought-provoking book, Tony Alessandra and Michael O’Connor argue that the “Golden Rule” is not always the best way to approach people. Rather, they propose the Platinum Rule: “Do unto others as “they’d” like done unto them”. In other words, find out what makes people tick and go from there.